Social media advertising is a must if you’re looking to reach a new, targeted audience—fast.
Like it or not, organic reach is harder and harder to achieve. The days of going viral without a little boost might be gone forever.
Of course, it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand all the options.
In this guide, we explain how to use the various types of social media ads to achieve real business results while maximizing your spending.
Types of social media ads
Advertising on social is a hyper-direct way to reach the audience you want. You can target brand new customers or returning ones. (New friends! Hooray!) It’s also a chance to do some hands-on A/B testing.
All the major social networks offer advertising options. That doesn’t mean you should use all of them.
When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. Where is your target group most engaged, most concentrated and most accessible?
Targeting teens? TikTok is where to find them. Moms, meanwhile, love Facebook.
Facebook ads
Facebook ads help you achieve one of three broad types of campaign objectives:Awareness: Build brand awareness or increase reach.Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger.
Instagram ads
Facebook owns Instagram. So it’s not surprising that Instagram ads support the same three broad categories of campaign objectives as Facebook ads:
Awareness
Consideration
Conversion
Like Facebook, you can target your ideal viewer with custom targeting options. Create lookalike audiences, and define your audience’s behaviors and activities, interests, and demographics.
Our experts provide you with the best consultations, services as well as after services in digitally marketing your own brand/business/personal brand.
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